We are reaching 10s of millions of consumers organically and authentically and that is paying off in a big way. It’s growing rapidly as our Nielsen data continues to show as the fastest-selling product in single-serve wine and RTD cocktails.Īdditionally, our marketing has gone viral with a collaboration with Doggface208 (the cranberry skateboard guy!) We partnered with him to launch a Cranberry Dreams flavor this year that got picked up by TMZ, Adweek, Forbes, and many more.
We are sold in over 2,000 Circle K’s, over 1,000 Kroger and Casey’s stores, another 600 Quik Trips… In 2019 about 15% of our business was at chains, but now it’s close to 65%. In the alcohol industry, about 75% of the volume is sold through chains vs. A key to that growth has been by winning in chain stores. We have been aggressively expanding into new markets in the US with our 500ml Tetra Pak. Once we started bringing in people with industry experience things really started to turn for us. You have to hire great people to get great results.
We want to be at a $100m revenue run rate by end of 2023. We have gone from a small team to now having over 40 full-time employees and hiring rapidly.Īnd yet, we are still in less than 6% of all the accounts we could be in in the US! So we have lots of room to grow much further. Flash forward to today and we will do $18m in revenue in 2021. In our first year of business in 2013, we did $200k in total revenue. We sell to beer distributors across the country, who then sell to retail accounts (think Walmart, 7-11, Circle K, etc).
0 kommentar(er)
